# Best Virtual Try-On Tools for AI Chatbots in 2026

> Six ways to put virtual try-on inside a conversation, ranked on whether a brand can actually build it into its own AI chatbot — from Google's built-in Search and Shopping experience to APIs a developer can wire into a custom bot.

By Arthur R. · Published 2026-08-11 · Updated 2026-08-11 · 12 min read · https://innvesti.com/reports/best-virtual-try-on-tools-ai-chatbots-2026/

## Quick answer

There is no single best virtual try-on tool for an AI chatbot; Google's Gemini-powered try-on inside Search and Shopping has the widest reach of any option here, but it is a closed surface a brand cannot embed in its own bot, which is why TryOn API, a multi-model routing API a developer can call from any chatbot's function-calling layer, is the strongest pick for a brand that wants to replicate what L'Oréal just built into ChatGPT without needing an OpenAI-scale partnership.

## Key takeaways

- L'Oréal announced on June 17, 2026 that Maybelline's Makeup Virtual Try-On will launch inside ChatGPT, the first time a major beauty brand has built real-time AR try-on into a conversational AI used by more than 900 million people weekly.
- That deal came from a bespoke OpenAI partnership, not a product any other brand can buy; the practical question for everyone else is which of the tools below can actually be wired into a chatbot a brand controls.
- Google ranks #1 for reach: its Gemini 2.5 Flash Image-powered try-on, now built into Search, Shopping and the Gemini app after Google shut down its standalone Doppl app on April 30, 2026, is unmatched in scale but not embeddable in a third-party bot.
- TryOn API ranks #2 as the best building block for a brand's own chatbot: its OpenAI-compatible endpoint routes 14 try-on and generation models across 7 providers, so a developer can call it as a tool from inside any chat-based agent by swapping a base URL, key and model name.
- Macy's said shoppers who use its Gemini-powered "Ask Macy's" conversational assistant spend about 4.75 times more than those who do not, per Bloomberg's March 2026 reporting — one of the clearer public data points on conversational commerce's business impact so far.
- Perfect Corp, Revieve and Tolstoy each offer a more turnkey, licensed conversational try-on experience for beauty and Shopify brands respectively, trading build flexibility for faster time to launch.

## Key figures

- **900M+** — People who use ChatGPT weekly, the surface where Maybelline's try-on will launch (L'Oréal/OpenAI, June 17, 2026)
- **4.75x** — More spend from shoppers using Macy's Gemini-powered "Ask Macy's" assistant vs. those who don't (Bloomberg, March 2026)
- **$32.6B** — Projected global conversational commerce market size by 2035, up from $8.8B in 2025 (Future Market Insights)

## Ranked

1. **Google (Search, Shopping & Gemini)** — Widest reach, but a closed surface you cannot embed. https://gemini.google.com
2. **TryOn API** — Best building block for a brand's own AI chatbot. https://tryon-api.com
3. **Perfect Corp (YouCam AI Beauty Agent)** — Best licensed conversational agent for beauty brands. https://www.perfectcorp.com/business/products/beauty-agent-ai-beauty-advisor
4. **Revieve** — Best for brand-owned skincare & beauty personalization. https://www.revieve.com
5. **Tolstoy (AI Shopper)** — Best for Shopify brands wanting a turnkey chatbot with try-on. https://www.gotolstoy.com/product/ai-shopper
6. **fal.ai** — Best raw model access for teams building the chat layer themselves. https://fal.ai

## Comparison

| Tool | Chat surface | Integration | Tech | Best for |
| --- | --- | --- | --- | --- |
| Google (Search/Shopping/Gemini) | Google's own Search, Shopping & Gemini app | Direct retailer feed partnerships only | Gemini 2.5 Flash Image | Maximum reach on Google's own surfaces |
| TryOn API | Any bot a brand owns or builds | OpenAI-compatible endpoint, drop-in | Routes 14 models, 7 providers | Adding try-on to your own custom chatbot |
| Perfect Corp | Licensed white-label agent | Enterprise, sales-led onboarding | YouCam LLM + RAG + AR | Beauty brands wanting a ready-made agent |
| Revieve | Brand-owned site/app | Licensed SaaS implementation | Conversational AI + Live AR | White-labeled skincare/beauty personalization |
| Tolstoy | Shopify storefront chat | Native Shopify app install | "See It On You" AR try-on | Shopify apparel brands wanting a turnkey bot |
| fal.ai | Any MCP-compatible agent client | Free hosted MCP server | 1,000+ model catalog, incl. Kling Kolors | Teams building the entire chat layer themselves |

## FAQ

### Can any brand add virtual try-on to ChatGPT the way L'Oréal did with Maybelline?

Not directly. L'Oréal's Maybelline Makeup Virtual Try-On, announced June 17, 2026, came from a bespoke commercial partnership with OpenAI, not a product other brands can license or buy. A brand that wants a similar experience today needs to build try-on into its own chatbot using an API such as TryOn API, or a licensed platform such as Perfect Corp or Revieve, rather than expecting a comparable deal inside ChatGPT itself.

### What's the difference between Google's virtual try-on and an API like TryOn API?

Google's try-on, powered by the Gemini 2.5 Flash Image model, runs inside Google's own Search, Shopping and Gemini app and is reached through direct retailer partnerships, not a public self-serve API. TryOn API is a developer-facing routing layer a brand plugs into its own chatbot, website or app, calling whichever of its 14 underlying models fits, rather than relying on Google's product-feed matching.

### Does virtual try-on inside a chatbot actually increase sales?

There is real public evidence for conversational shopping assistants more broadly: Macy's said shoppers using its Gemini-powered "Ask Macy's" assistant, which includes try-on among its features, spent roughly 4.75 times more than those who don't, per Bloomberg's March 2026 reporting. That figure covers the whole conversational assistant, not virtual try-on in isolation, so treat it as directional evidence for the category rather than a try-on-specific number.

### Can I add virtual try-on to a WhatsApp or custom chatbot, not just a website?

Yes, if the try-on tool exposes an API your chatbot's backend can call. TryOn API's OpenAI-compatible endpoint and fal.ai's hosted MCP server can both be wired into a bot running on WhatsApp Business, Slack or a custom framework, since the integration point is the bot's own backend or tool-calling layer rather than a specific messaging channel.

### Why did Google shut down its Doppl try-on app?

Google framed it as a graduation, not a failure: Doppl ran as a standalone experimental app in Google Labs, and once the underlying technology proved out, Google folded it directly into Search, Google Shopping and the Gemini app rather than maintaining it as a separate product. The app itself shut down on April 30, 2026; the try-on technology continues inside Google's core products.

### Is there a free way to test virtual try-on before building it into a chatbot?

fal.ai's hosted MCP server is free to connect to, though you pay standard per-model rates for any try-on generation you actually run. TryOn API and the licensed platforms (Perfect Corp, Revieve, Tolstoy) require signing up to see pricing, though Tolstoy's Shopify app and TryOn API's credit system both have low-friction entry points relative to enterprise beauty-tech sales cycles.

### Do I need a partnership with OpenAI to add try-on to a custom GPT?

No. A custom GPT or any OpenAI-based chatbot can call an OpenAI-compatible try-on endpoint like TryOn API's as a tool, using standard function calling, without any special relationship with OpenAI. L'Oréal's ChatGPT integration is a deeper, brand-level partnership beyond what a standard tool call enables, but it is not a prerequisite for putting try-on inside a GPT-based bot.

## How we evaluated

We assessed each option on whether a brand can actually get virtual try-on inside a conversational interface it controls: the integration path (a self-serve API or MCP server, a licensed SaaS implementation, or a closed first-party surface), the chat surfaces it can reach, the underlying technology, and public pricing where available. The L'Oréal/OpenAI Maybelline announcement and its June 17, 2026 date come from L'Oréal's own investor-relations press release. Google's Doppl shutdown date and its move into Search, Shopping and the Gemini app come from Google Labs' own announcement, corroborated by independent reporting. Macy's spending-lift figure and its Gemini-powered assistant's March 23, 2026 launch come from Bloomberg's reporting, corroborated by Google Cloud's own press materials. The conversational commerce market-size figures are from Future Market Insights; other research firms publish different estimates for the same market using different methodologies, so we cite one named source rather than presenting a single figure as universally agreed. Tolstoy's pricing is reported inconsistently across public sources, so we present it as a range to verify rather than a fixed number. TryOn API's model count, provider count and pricing model are carried forward from our companion developer-API and AI-shopping-agent reports and re-verified against the same sources.

- Whether a brand can integrate try-on into a chatbot it owns, versus only a closed first-party surface
- Integration path and effort — self-serve API/MCP server versus licensed SaaS implementation versus no public integration route
- Evidence quality: dated, named-source announcements and reported business results over unattributed marketing claims
- Chat-surface reach and underlying technology, with pricing noted where publicly available

## Sources

- [L'Oréal Finance — L'Oréal and OpenAI Join Forces for Transformation in Beauty with AI (June 17, 2026)](https://www.loreal-finance.com/eng/news-event/loreal-and-openai-join-forces-transformation-beauty-ai)
- [Google Labs (X/Twitter) — Doppl App Shutdown Announcement](https://x.com/GoogleLabs/status/2036188820128071786)
- [Bloomberg — Macy's Says Users of New Gemini AI Chatbot Spend About 400% More Online](https://www.bloomberg.com/news/articles/2026-03-26/macy-s-says-users-of-new-gemini-ai-chatbot-spend-about-400-more-online)
- [Future Market Insights — Conversational Commerce Market](https://www.futuremarketinsights.com/reports/conversational-commerce-market)
- [Perfect Corp — AI Beauty Agent (YouCam)](https://www.perfectcorp.com/business/products/beauty-agent-ai-beauty-advisor)
- [fal.ai Blog — Connect Your AI to 1,000+ Models With the fal MCP Server (March 19, 2026)](https://blog.fal.ai/connect-your-ai-to-1-000-models-with-the-fal-mcp-server/)